anti-anxiety medicine for women and big pharma

Alternet has an article on how big pharmaceutical companies are influencing healthy women to take drugs that they do not need.

Selling anxiety sells medicine. Drug companies know this and profit by it. But are women benefiting as much as the industry's bottom line?

The pharmaceutical industry spent much of its $4.2 billion direct-to-consumer advertising budget in 2005 on ads targeting healthy upper-income, middle-aged people. A common underlying message was this: you appear to be healthy, but a deadly heart attack, hip fracture, or other medical catastrophe could occur at any time. Therefore, you should take a prescription drug to prevent such problems.

For example, a long-running Merck ad featured an older woman with this message: "See how beautiful 60 can look? See how invisible osteoporosis can be?" and recommended that women ask their doctors about bone density screening. As a result, many women started taking Merck's drug Fosamax, even though the benefit may not outweigh the harm.

With such direct-to-consumer ad campaigns, which highlight risk factors and promote screening tests, drug companies move beyond promoting certain pills for treatment of diagnosed conditions to expanding their use in healthy people. And selling prevention through prescription drugs certainly does fill pharmaceutical industry coffers. Healthy people, preferably in early middle age, who can be persuaded to take a drug daily for the rest of their lives, are clearly the industry's most desirable customer base. But as a category, these people who are at low risk of having the problem the drug is meant to treat may still suffer a serious adverse reaction.